Connections and Creativity
At this year’s Pacific Coast Builders Conference (PCBC) in San Francisco, which ended yesterday, the home building industry seemed poised for change: still smarting from the downturn but trying new ways to innovate. Some observations:
Selectivity is gaining ground. For as Adrian Foley, president of Brookfield Homes Southland and Chair of PCBC 2012 said in his opening remarks: The conference “has evolved from a trade show to a curated business exchange” — or maybe this is a form of natural selection, given the economy. One “curated” area
was the Sustainable Living Showcase, which gathered a variety of eco-friendly products around a central garden patio lined with bubbling urn fountains. Most striking to me were the designs from the architectural metal systems fabricator
Bok Modern (rhymes with spoke; samples shown above), which are 100% recyclable, and laser-cut so there are no emissions from gas welding. Their
railings and screens definitely rise above the ordinary, with patterns derived from geometry and nature, as shown on the residence above.
Consolidation. Reclaimed fir was on display from Barnwood Industries,
whose recycled beams, flooring, siding, and cabinetry derive from deconstructed buildings across the Northwest. But now these products are being distributed by Weyerhauser, a major international forest products company. It seems about time that a company making new lumber would want to remake the old! Could be a trend.
American-made — a new idea! Some products are being manufactured in the US again. For example, GE is now making the GE GeoSpring 50-gallon water
heater at their headquarters plant in Louisville, Kentucky rather than in China. The hybrid appliance combines electricity with a heat pump to use 62% less energy than a standard 50 gallon water heater (image courtesy GE).
The Human Connection. Consumer research guru J. Walker Smith, president of The Futures Company, gave a compelling presentation on how today’s consumers are less interested in product brands than in relationships that are built with or connected to a product. Think of all the “Like” buttons, “friending,” and one-line Twitter reviews flooding the ether. He calls this “The Kinship Economy — “not the Big Net but the Tight Knit.” A powerful way of cutting through all the clutter is to knit together reactions and resources. If you’re building a new home you naturally want to learn from other people’s experiences so in effect, you’re looking for kinship. I suppose this could be a form of speed dating: “Enough about me and my door hardware. Let’s talk about you and your backsplash…”
The Kitchen Triangle Redefined. According to Carina Hathaway of Brookfield Homes, the kitchen triangle has evolved: now the three points aren’t just the sink, range, and refrigerator but the kitchen island, the flat screen TV beyond the island in the great room, and the outdoors beyond that. In other words, the house and the lot should be extensions of each other (something I have always believed). She calls this “the new lifestyle triangle.”
Creativity is where you find it. The keynote speaker at PCBC was British-born author and educator Sir Ken Robinson. Knighted by the Queen — he revealed that when you are speaking with her and she moves her handbag from one arm to the other it’s a sign that your time is up! — he advises governments on how to improve creativity. His TED talks have gone viral and his books Out of Our Minds and The Element are best sellers. An extremely engaging and funny as well as thoughtful speaker, Robinson said “life is not linear, it’s organic. We make sense of it retroactively…Most people settle for so little…most people never discover their natural aptitudes…you can be creative in absolutely anything…human life is inherently creative.” In other words, you never know what will spark creativity so you need to be open to possibility. Mistakes will happen. And you can’t really test for it. A good message for everyone, especially anyone interested in home design because even within the limits of a tight site there are an infinite number of ways to shape an effective house plan.
I found an echo to Sir Ken’s message nearby at the San Francisco Museum of Modern Art in a current exhibit on the futurist Buckminster (Bucky) Fuller, who influenced design with inventions like the geodesic dome and the
Dymaxion prefab bathroom of 1937 (shown above; image courtesy UCLA.edu). Like Bucky Fuller, Sir Ken sees connections between art, science, and life; is not afraid of making mistakes; and gets people thinking outside the convention center.